Results
Opencare
Client
Opencare
Type of project
SEO Keyword Insights
Done at
2021
The Challenge
Opencare wanted to gain visibility against big competitors in a niche market so they could increase traffic and boost conversions.
The Solution
Victorious identified specialized content themes through innovative keyword research that pinpointed ranking opportunities.
The Results
Opencare climbed the ranks with more than 18,000 page one keywords that led to an 85% increase in click-through rates.
Finding the right dentist can be hard, especially if the dental chair is not your favorite place to be on a Tuesday morning. Enter, Opencare, an online directory that quickly and painlessly connects people with dentists in their area.
But as easy as their service is for customers, competing in a niche market was not so easy for Opencare. They knew they’d need to not only rank across several US metropolitan areas, but rank against some pretty big competitors. They also knew they’d need to bring in an experienced and trustworthy SEO partner to meet their goals.
Accomplishments
After 4 months
01
7,312 positive Google position changes.
Keyword strategy came together with engaging content to significantly improve Opencare’s online visibility.
02
More than 18,000 page one keywords.
Opencare’s page one search results exploded, swooping in from page ten to claim top spots for several high-volume, competitive keywords and culminating in 4.5 million impressions for key phrases like “dentist near me.”
03
An 85% increase in click-through rates.
Opencare earned over 50,000 clicks from millions of impressions for their highest priority keyword.
Summary
Our partnership with Opencare exemplifies the transformative power of open collaboration and transparent processes. Not only did the Opencare team diligently implement our recommendations, but, empowered with their new SEO knowledge, they innovated on our strategy and drilled down into niche content that continues to attract high-conversion traffic.
Google position change
Impressions for "dentist near me"
Click-through rate
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