Results
CocuSocial
Client
Type of project
SEO Keyword Insights
Done at
2021
The Customer
CocuSocial makes culinary education accessible to a wide audience through interactive cooking, baking, wine tasting, and mixology classes led by professional chefs. Participants can choose from a variety of cuisines and learn to prepare dishes under the guidance of expert instructors. After cooking, attendees enjoy a shared meal and have the opportunity to socialize with fellow classmates.
The Challenge
CocuSocial needed to craft an SEO strategy to help them grow their business into new markets.
The Solution
Victorious developed a keyword-rich content plan that later adapted to unexpected changes brought on by the pandemic.
The Results
Despite their pandemic pivot to an online model, CocuSocial saw nearly 10,000 positive position changes in Google Search.
Memories are made at the table. CocuSocial set out to share their expertise, bringing people flavorful new experiences that expand palates and skill sets. Speaking of expansion, CocuSocial was ready to move into some new markets with the help of a dedicated SEO partner — and then the pandemic hit.
Accomplishments
After 4 months
01
A 116% increase in new ranking keywords.
CocuSocial’s number of ranking keywords increased from 3,509 to 7,603 for a total of 4,094 new ranking keywords — almost three and a half times their original goal.
02
9,878 positive position changes in Google Search results.
Our thematic keyword research and supporting content ideation helped CocuSocial go from a simmer to a full boil in search results.
03
A 1,176% increase in page one keywords.
CocuSocial currently has 638 keywords on page one — compared to 50 when their campaign began.
Summary
We pride ourselves on acting as an extension of our customers’ in-house teams, from cruising through those on-track moments to finding opportunity in unexpected challenges. Transparent communication and easy give and take lay the foundation for quick and decisive action if and when it’s necessary to change course. CocuSocial is thriving, despite a world-shaking event changing the way they do business — a testament to the adaptability of organic search to support businesses through and through.
New Ranking Keywords
Page One Keywords
Positive Position Changes in Google Search Results
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