Results
ForeSee Medical
Client
ForeSee Medical
Type of project
SEO Keyword Insights
Done at
The Challenge
ForeSee Medical offers AI-powered software that helps healthcare providers better understand their patients’ health risks. Their main product, ForeSee ESP®, uses smart technology to scan electronic health records (EHRs) and detect potential health conditions in real time. By doing this, it ensures medical coding is more accurate and helps providers get the right reimbursements, ultimately improving patient care.
The Challenge
When COVID-19 hit, ForeSee Medical’s primary lead generation channel — trade shows — was gone overnight.
The Solution
ForeSee Medical’s Marketing Director knew he could rely on Victorious to help create a radically productive inbound lead channel with SEO.
The Results
ForeSee Medical saw 5,308% growth in traffic from target keyword search and no longer had to rely on trade shows to generate brand awareness and garner new leads.
HCC risk adjustment startup ForeSee Medical just hit the scene with a fresh new site and ambitious revenue goals when COVID-19 turned the world upside-down. Now added to their list was a string of canceled trade shows, which meant their main lead generation pipeline had dried up seemingly overnight.
With a one-person marketing team and a limited budget, ForeSee Medical knew ranking for keywords in organic search was the key to bringing in lost leads and converting traffic — and that Victorious would help them do it.
Accomplishments
After 4 months
01
Recovering Lost Leads by Ranking in Search
Victorious carefully crafted keyword themes to map to ForeSee Medical’s highest converting pages.
And because ForeSee Medical operates within a niche industry posing stiff competition for broad keywords, we optimized their core product pages and value proposition with SEO content and built out their blog to rank for topics related to their specialized offering.
With Victorious providing SEO content to seed informational pages, ForeSee Medical’s core pages rocketed up the rankings to usurp the top positions from .gov and .org sites that had long been trusted resources for information about “medical risk adjustment.” Establishing their authority as a trusted presence in the medical data industry was key to creating brand awareness and attracting prospects in a tightly regulated space.
02
The Results
- A 5,308% increase in traffic from target keyword search. Creative keyword research and SEO content creation efforts have paid off with impressive results.
- Organic traffic continues to soar.
ForeSee’s commitment to implementing our strategic recommendations continues to pay dividends, and organic web traffic climbs steadily.
- Traffic value consistently demonstrates ROI.
The creation of high authority, topically relevant content for ForeSee Medical’s blog has been integral to their SEO success.
03
Turning a Rough Start Into a Ranking Triumph With SEO
Since the beginning of our partnership, ForeSee Medical has diligently implemented all of our strategic recommendations. Now, they have a lead-generating stream of traffic that doesn’t rely on in-person events to sustain itself. Their explosive entry onto the scene and bottom-line growth are tangible results fueled by their commitment to SEO.
Summary
ForeSee Medical, a company offering AI-powered software (ForeSee ESP®) to analyze electronic health records and improve medical coding accuracy, faced a significant challenge when COVID-19 led to the cancellation of trade shows, their primary lead generation channel. With a one-person marketing team and limited budget, they turned to Victorious, an SEO agency, to create a robust inbound lead channel through organic search.
Victorious implemented a strategic SEO approach by crafting keyword themes targeting high-converting pages, optimizing core product pages, and building out ForeSee Medical’s blog with specialized content. This helped them rank for niche keywords in the competitive healthcare industry, even surpassing established .gov and .org sites for terms like “medical risk adjustment.” As a result, ForeSee Medical established itself as a trusted authority in medical data.
The partnership yielded remarkable results:
- 5,308% increase in traffic from target keyword searches.
- Consistent growth in organic traffic and brand awareness.
- High ROI demonstrated through valuable, topically relevant content.
Marketing Director Steve Barth praised Victorious as the best SEO agency he’d worked with, crediting their collaborative strategy for consistent monthly gains. By committing to SEO, ForeSee Medical transformed a challenging situation into sustained success, generating a reliable stream of leads independent of in-person events.
YOY Ranked Keywords
YOY New Sessions
medical risk adjustment
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